眾星雲集的坎城國際創意節本週盛大開幕
Star-Studded Cannes Lions Festival Kicks Off This Week
Updated at: June 23, 2026 at 12:30 AM
坎城國際創意節本週重返陽光普照的法國蔚藍海岸，鞏固其作為全球最負盛名廣告與行銷盛會的地位。
The Cannes Lions International Festival of Creativity returns this week to the sun-drenched French Riviera, solidifying its status as the world's most prestigious event for advertising and marketing.
這場為期一週的峰會每年在標誌性的節慶宮舉行，匯聚了來自超過90個國家、數以千計的專業人士。
Held annually at the iconic Palais des Festivals, this week-long summit brings together thousands of professionals from over 90 countries.
雖然充滿魅力的氛圍吸引了一線名人與產業高層，但該節慶本質上是創新的動力泉源。
While the glamorous atmosphere attracts A-list celebrities and high-profile industry leaders, the festival is fundamentally a powerhouse of innovation.
與會者齊聚一堂，慶祝象徵創意卓越最高標準的「獅子獎」，同時參加定義產業未來的研討會與專題演講。
Attendees gather to celebrate the 'Lions' awards, the ultimate benchmark for creative excellence, while participating in workshops and keynotes that define the industry’s future.
近年來，討論焦點已轉向人工智慧在行銷中的整合，以及消費者互動模式的變遷。
In recent years, the conversation has shifted toward the integration of artificial intelligence in marketing and the changing landscape of consumer engagement.
