坎城國際創意節於法國盛大開幕
Cannes Lions Festival Kicks Off in France
Updated at: June 22, 2026 at 06:30 AM
坎城國際創意節被廣泛視為「廣告界的奧斯卡」。
The Cannes Lions International Festival of Creativity is widely considered the "Oscars of advertising."
這場盛大的活動每年在法國坎城的節慶宮舉行，匯集了來自 90 多個國家、約 15,000 名代表，共同慶祝全球品牌傳播領域的頂尖作品。
Held annually at the Palais des Festivals et des Congrès in France, this prestigious event brings together approximately 15,000 delegates from over 90 countries to celebrate the best in global brand communication.
該節始創於 1954 年，已從最初小規模的電影活動，發展成為創新、交流與專業發展的樞紐。
Founded in 1954, the festival has evolved from a small film-focused event into a massive hub for innovation, networking, and professional development.
今年，議程主要圍繞三個關鍵主題：人工智慧的實際應用、創作者經濟日益增長的影響力，以及對可衡量投資報酬率 (ROI) 的高度重視。
This year, the agenda is dominated by three critical themes: the practical application of AI, the growing power of the creator economy, and a strong emphasis on measurable ROI.
隨著科技改變了品牌與受眾互動的方式，坎城國際創意節依然是創意的最高標竿。
As technology changes the way brands interact with audiences, Cannes Lions remains the ultimate benchmark for creativity.
無論是透過高層高峰會還是定義產業的獎項，該節持續為不斷演變的行銷與傳播世界樹立卓越標準。
Whether it is through high-level summits or industry-defining awards, the festival continues to set the standard for excellence in the ever-evolving world of marketing and communications.
